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Terms of Service

Last updated: November 11, 2026

By using SimpleImporter (the WordPress plugin) or this website, you agree to these terms. We've kept them plain English. If something isn't clear, email hello@simpleimporter.com and we'll explain.

1. The free plugin

The free version of SimpleImporter is licensed under the GNU General Public License v2 or later (GPLv2+), like all WordPress plugins. You can use, modify, and redistribute it under the terms of the GPL.

2. The Pro plugin

When you purchase SimpleImporter Pro, you get a single-developer or business license (depending on the tier you bought) that grants you:

  • The right to install the plugin on the number of websites covered by your license tier
  • Access to plugin updates for 1 year from your purchase date
  • Access to email support for 1 year from your purchase date

After year 1, the plugin continues to work forever. You can optionally renew updates and support for $59/year. You don't have to renew.

The Pro plugin code is also licensed under GPLv2+ (per WordPress requirements), but the license key, updates, and support are licensed under these terms.

3. What you can do

  • Use SimpleImporter to import data into your own or your clients' WordPress sites
  • Customize the plugin code for your own use
  • Use it commercially without paying us anything additional

4. What you can't do

  • Resell or redistribute your Pro license key
  • Use a single-site Pro license on more sites than it covers
  • Use the plugin or the SimpleImporter name to imply endorsement we haven't given
  • Strip out the GPL license headers or attribution

5. No warranty

SimpleImporter is provided "as is." We've tested it carefully and use it ourselves, but software has bugs. We make no warranty that it will be error-free, fit a particular purpose, or work with every theme and plugin combination out there.

Before importing data into a production WordPress site, back up your database. This is true for every import plugin ever made. We can't be responsible for data lost during an import gone wrong, but we'll absolutely help you investigate and fix what we can.

6. Limitation of liability

To the maximum extent permitted by law, our total liability to you for any claim related to SimpleImporter is limited to the amount you paid us for the plugin (which is $0 for the free version). We aren't liable for indirect, incidental, consequential, or punitive damages.

7. Refunds

See our refund policy for details. Short version: 30-day money-back guarantee, no questions asked.

8. Support

Free users: best-effort support via the WordPress.org plugin support forums.

Pro users: email support with response within 24 business hours (usually faster) for 1 year from your purchase date.

9. Changes to the plugin

We may add features, fix bugs, or improve the plugin over time. We may also occasionally remove features that are deprecated or unmaintainable. We try to be careful about backward compatibility, and we'll give Pro customers advance notice of any breaking changes.

10. Changes to these terms

If we make material changes to these terms, we'll update the date at the top and notify Pro customers by email. Continued use of the plugin after notification means you accept the changes.

11. Governing law

These terms are governed by the laws of the United States. Disputes will be resolved in courts located in the United States.

12. Contact

Questions about these terms? Email hello@simpleimporter.com.

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