// the story
Built by someone walking in faith, for people who need tools to do the work.
Before SimpleImporter existed, I manually loaded more than 60,000 SKUs between Magento and WordPress stores. I lived inside those imports. I learned where they break, where they slow down, where they cost you a Saturday night you'll never get back.
I tried every importer on the market. Most were clunky. Some were powerful but priced like they were trying to keep small operators out. A few were good, then got bought by bigger companies and stopped being good.
Gatekeeping other people's growth is the opposite of why tools should exist.
So I built one that works the way I actually needed it to work. Then I priced it the way I'd want to be priced as a buyer: free tier that does the real job, Pro tier that doesn't punish you for needing more.
Other importers in this space charge $249 per year for import, then another $99 per year for export, then tuck basic features like update-by-SKU behind a premium tier you can only reach by upgrading further. SimpleImporter is $249, once. Import and export, bundled. Everything's in the box. Year two you pay them another $348. You pay us nothing.
The free version has unlimited rows, real product types, and all the core workflow. The Pro version is $249, one-time, bundled with export. No subscription. No "Pro Premium Plus" tier hidden behind the regular Pro tier.
If you've felt the friction of clunky tools and high prices keeping you from building what you're called to build, this one is for you.
The money from SimpleImporter doesn't disappear into a savings account. Every dollar Pro earns funds the next tool, the next plugin, the next app that solves a real problem for real people. Buying Pro isn't just paying for software. It's funding the work.
Walk in faith. Build with craft. Charge fairly.