Now on WordPress.org

A WooCommerce importer built honestly,
not built to upsell.

Build what serves. Charge what's fair. Let the work speak.

Upload your CSV, XLSX, or XML. Map your columns with drag and drop. Hit import. That's it, no 47-step wizard, no premium-tier paywall on basic features, no plugins that only "work" with three other plugins installed.

Get Pro · $149 → Start Free

"Gatekeeping growth is the opposite of why tools should exist."

Built by someone who's manually loaded 60,000+ SKUs and got tired of paying $249 for clunky tools. No tracking. No popups. No subscription traps.

// watch it work

From empty store to imported in 38 seconds.

No demo to schedule. Here's the whole flow, in motion.

When a tool is honest, you don't need a script to sell it.

That's the entire product. No 47-step wizards. No tutorials. Just a CSV in, products out. Tools should disappear into the work.

333
Free rows / file
∞
Pro rows
0
Trackers · ever
$149
One-time Pro

Tools should disappear into the work, not stand in front of it.

// what's inside

Everything you need to bulk import, in one honest plugin.

No tracking pixels, no ten-day trial countdowns, no popups asking you to review us before you've even imported anything.

A feature that ships is worth ten that are promised.

📁

CSV, XLSX & XML

Upload your file in any common format. The XLSX adapter is native, so no Excel install required on the server.

✋

Drag-and-drop mapping

See your columns. Drag them onto WooCommerce fields. Auto-Map suggests mappings based on column names.

👁

Live row preview

Watch what each row will produce before importing. Catch mapping mistakes in seconds, not after 5,000 rows imported wrong.

⚡

Background processing

Action Scheduler runs imports in chunks. Safe to close the tab, navigate away, even sleep your computer, the import keeps going.

⏸

Pause & resume

Pause a long import mid-stream to free up server resources. Resume exactly where you stopped, no duplicates, no re-processing.

🔄

Update by SKU

Re-import the same file with updated values, products get updated, not duplicated. Tracks original → reimport lineage automatically.

🎨

Variations Pro

Full variable product support with size/color matrices, attribute pre-scan, automatic parent promotion.

⏰

Scheduled imports Pro

Run your supplier feed hourly, daily, weekly. Pull from Google Sheets, Drive, Dropbox, FTP, SFTP, automatically.

📤

Export Pro

Read existing data out as CSV/XLSX. Edit in Excel. Re-import. The proper workflow for serious store operators.

// the workflow

Four steps. No ceremony.

Good process gets out of your way. So does this one.

01

Pick what you're importing

Products, posts, pages, media. Each gets the right field set.

02

Upload your file

Drag-and-drop CSV, XLSX, or XML. Plugin reads it, shows you the columns.

03

Map your columns

Drag onto target fields. Or click Auto-Map and tweak. Live preview shows results.

04

Hit Start Import

It runs in the background. Live log shows every row. Pause anytime.

// pricing

Honest pricing. No surprises.

The competitor charges $249 for what we ship at $149. Then they charge $99 more for export. We bundle it.

Price the value, not the desperation.

Free
$0
On WordPress.org · forever
  • Up to 333 rows per file
  • CSV, XLSX, XML uploads
  • Simple products, posts, pages, media
  • Drag-and-drop mapping + Auto-Map
  • Live preview & row log
  • Pause / resume / cancel
  • Update mode (no duplicates)
  • Background processing
  • Brands support
Install free
Pro
$149
One-time · 1 year of updates & support
  • Everything in Free, plus:
  • Unlimited rows
  • Variable products (full variation support)
  • Scheduled imports (hourly / daily / weekly)
  • Google Sheets, Drive, Dropbox, FTP, SFTP
  • JSON imports
  • Yoast SEO field mapping
  • Custom post types
  • Export to CSV / XLSX
  • WooCommerce orders, coupons, customers
  • User imports · WPML · ACF · Meta Box
Get Pro · $149

// the story

Built by someone walking in faith, for people who need tools to do the work.

Before SimpleImporter existed, I manually loaded more than 60,000 SKUs between Magento and WordPress stores. I lived inside those imports. I learned where they break, where they slow down, where they cost you a Saturday night you'll never get back.

I tried every importer on the market. Most were clunky. Some were powerful but priced like they were trying to keep small operators out. A few were honest, then got bought by bigger companies and stopped being honest.

Gatekeeping other people's growth is the opposite of why tools should exist.

So I built one that works the way I actually needed it to work. Then I priced it the way I'd want to be priced as a buyer: free tier that does the real job, Pro tier that doesn't punish you for needing more.

The dominant importer on CodeCanyon sells the same idea for $249, then charges another $99 for export, then locks basic features behind premium-tier paywalls. They've sold over 3,300 copies. The math is what it is.

SimpleImporter is honest about what it is. The free version has a 333-row cap, generous enough for a real catalog, tight enough that serious stores upgrade. The Pro version is $149, one-time, bundled with export. No subscription. No "Pro Premium Plus" tier hidden behind the regular Pro tier.

If you've felt the friction of clunky tools and high prices keeping you from building what you're called to build, this one is for you.

The money from SimpleImporter doesn't disappear into a savings account. Every dollar Pro earns funds the next tool, the next plugin, the next app that solves a real problem for real people. Buying Pro isn't just paying for software. It's funding the work.

Walk in faith. Build with craft. Charge fairly.

// questions

Things people ask.

Good questions deserve plain answers. Here are ours.

Why is the free row limit exactly 333?

It's an angel number, alignment, intention, growth. We wanted a memorable, distinctive limit that still leaves room for a real working catalog. Most free importers cap at 100 rows, which is too tight to genuinely test anything. 333 lets you run a real catalog. And yes, it's a nice round multiple of three.

What's the difference between $149 once vs. $249 plus $99 export?

The dominant competitor sells their importer at $249 (1 site) and their export plugin separately at $99. That's $348 for both. We bundle import + export into one $149 plugin. Same outcome, 57% cheaper. No subscriptions, no annual renewals.

Does it require WooCommerce?

Only for product imports. You can use SimpleImporter for posts, pages, and media without WooCommerce. The plugin gracefully detects whether WooCommerce is active and adjusts available content types accordingly.

What happens if I import the same file twice?

By default the plugin updates existing records (matched by SKU for products, title or slug for posts). No duplicates. You can switch to insert-only or update-only on the mapping screen. Re-imports are tagged in the import history with their parent import for full lineage tracking.

Does this plugin phone home or track anything?

No. SimpleImporter makes zero outbound requests on its own. The only external calls happen when you ask it to fetch a media URL (like a product image) during import. No analytics, no telemetry, no license-check pings. We don't even know how many people are using it.

Can I get a refund?

Within 14 days of purchase, yes, as long as you haven't imported a large catalog with Pro features yet. Try Free first to make sure the plugin works for you. Full refund policy →

Is there a yearly subscription?

No. $149 is one payment. After year 1, you keep using the version you have forever. If you want continued updates and support past year 1, you can renew for $59. If you don't want to renew, the plugin keeps working.

How do I get support?

Free users: WordPress.org plugin support forums. Pro users: dedicated email support with priority response (within 24 business hours, usually faster).

Start free. Upgrade when it pays for itself.

There's no demo to schedule, no sales call to sit through, no team of "growth hackers" to dodge. Install the free version, see if it works for you, decide on Pro from there.

Install Free → See Pro features

Tools serve the work. The work serves the people. Build accordingly.