// any language · any encoding
Most budget importers turn anything that isn't plain English into junk. Accented letters become é. Japanese becomes イヤ. Simple Importer Pro by Apps that Smack! reads the encoding, converts it to clean UTF-8, and keeps every character exactly as you wrote it.
// what mojibake actually is
Mojibake happens when text saved in one encoding gets read as another. The bytes are fine. They're just being misread. Here is the repair, row by row.
// every script, intact
A real product title in every script the importer handles. Each one lands in WooCommerce exactly like this, accents, tone marks, and direction included.
// what happens on import
The importer inspects the actual bytes of your file, not the file extension or a guess. It identifies the encoding, including a byte-order mark if one is present.
Everything is converted to clean UTF-8 in memory before a single product is written. Legacy encodings like Shift-JIS and GB18030 become standard Unicode.
Names, descriptions, attributes, and categories all keep their original characters. What was in your file is what lands in your store.
// the encodings it reads
Export a feed from an older ERP or a regional supplier and you'll meet these encodings fast. The importer handles them so you don't open the file in three programs trying to guess.
If your file is already clean UTF-8, nothing changes. If it isn't, this is the difference between a finished import and an afternoon of find-and-replace.
// questions
The text was saved in one encoding (like Shift-JIS or GB18030) and read as if it were another (usually Windows-1252). The bytes get reinterpreted as the wrong characters, which is mojibake. Simple Importer Pro detects the original encoding and converts it to UTF-8 before writing anything, so the characters survive.
No. The importer detects it from the file itself. This matters most with supplier feeds and exports from older systems, which are frequently in legacy encodings you'd otherwise have to identify by hand.
Yes. Arabic and Hebrew import intact. The importer preserves the characters exactly, and WooCommerce and your theme handle the right-to-left display.
Handled the same way. Accents, diacritics, and special letters (é, ñ, ß, ł, č) come through cleanly whether your file is UTF-8 or a Windows legacy encoding.
// stop fighting your spreadsheet
Simple Importer Pro by Apps that Smack! reads any major encoding, converts to clean UTF-8, and imports products, posts, pages, and media from CSV, XLSX, JSON, and XML. One-time $249, no subscription, with 6 months of priority support included.
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